BIZAY, a Lisbon-based marketing services and products company that claims to operate the world’s largest catalogue of customised products, today announced a €48.75 million ($55 million) Series D round.
The round was led by existing investor Indico Capital Partners with strong participation from Lince Capital, Cedrus Capital and BPF. The company is on the verge of surpassing €87.4 million ($100 million) in annual revenue for the first time, and will post its first profitable year.
“We publicly stated that we were going to reach €100 million. We are delivering on that promise — and, for the first time, with a profit. This proves that we have built a platform that scales with economic discipline. It is this solidity that now allows us to take the next step: consolidating the global customisation market and accelerating in the United States, starting from Portugal,” stated Sérgio Vieira, CEO and co-founder of BIZAY.
Founded in 2013 by Vieira, José Salgado and Jorge Correia, BIZAY is a technology platform for customised products operating the world’s largest catalogue in the segment. Its founders were the first Endeavor Entrepreneurs from Portugal.
The company is on a mission to help SMEs be successful in their ways of communicating, changing the way in which they develop and implement their marketing strategy. It claims to offer the lowest prices on the market while ensuring top quality. This is achieved through investments in simplifying the production process using innovative software, which helps reduce costs by 80%.
Stephan de Moraes, Managing General Partner at Índico Capital Partners, said, “Over the years, Bizay has evolved from an agile e-commerce model into a true mass-customisation technology infrastructure serving hundreds of thousands of clients internationally. Attracting this new investment marks a crucial transition in the company’s strategy.
“At Índico, we have always believed in Bizay’s strong scaling potential, and this capital now gives them the balance and financial robustness needed not only to accelerate their strong organic growth, but also to lead the consolidation of the sector through strategic acquisitions in several countries.”
BIZAY plans to allocate this fresh capital across three independent growth vectors. Firstly, it aims to accelerate its US operation, which, according to the company, is the world’s largest market for customised products.
It also intends to consolidate a still highly fragmented market, estimated at around €787.3 million ($900 billion), through a build-up strategy. Finally, it is developing AI infrastructure for the custom products sector, covering everything from catalogues to production and customer service, which strengthens the platform’s cost efficiency and speed advantage.
BIZAY operates in Germany, Austria, Belgium, Canada, the United Kingdom, Denmark, the United States, Finland, France, Holland, Italy, Ireland, Norway, Poland, the Czech Republic, Switzerland and Sweden.
