Most people who buy a sofa or an armchair never deal directly with the company that made it. Between the workshop and the living room sits a chain of interior designers, architects, showrooms and dealers who select, present and often customise the piece before it ever reaches a client. For a furniture manufacturer, growing internationally therefore has less to do with advertising to the public than with building relationships inside that professional network, market by market, partner by partner. That is the approach behind a company in the furniture-making area around Paredes, in the Porto district.
Founded in 2009, Domkapa spent its early years as a private-label manufacturer, producing upholstered pieces for other brands, chiefly sister company Laskasas. "Only in 2017 did it start selling under its own name," says marketing manager Diogo Mendes. That sister relationship has never disappeared, and it still shapes how the company positions itself today.
Read the full article in Interior Design.
