Designers Inês Amorim and Reid Baker open the green door of Ernest W. Baker’s showroom in Paris, on the first floor of a building on one of the busy streets of the Le Marais neighbourhood, even more bustling on fashion weekdays, between interviews and meetings with buyers. Three walls are lined with racks of clothing – a gradient of greys, blacks, reds, whites, greens, and a little blue – which will arrive in stores in September. There are 25, for now, from Italy to Los Angeles, via South Korea. It is Saturday and just over 24 hours have passed since the first fashion show by the Portuguese duo, one of the most successful with the ‘created in Portugal’ label.
Asians and North Americans were the most represented at Friday’s show, aboard a boat moored on the Seine, with the Eiffel Tower as a backdrop. They have been Ernest W. Baker’s most loyal followers since the brand’s inception in 2017.
On the catwalk, with next winter in mind, there was a lot of tartan, total looks, knitwear, furs, long coats, bomber jackets, travel bags, suitcases, red roses (which are the brand’s signature) and crystals, widely used in this collection, in collaboration with Swarovski. This time they decided to take inspiration from “the brand as a whole”, says Inês Amorim. “It’s a best of. We do everything: knitwear, furs, shoes… This time, we also made glasses.”
