The European Commission has launched the 2026 calls for proposals supporting campaigns and events that promote sustainable and high-quality EU agri-food products within the European Union and worldwide. Up to €160 million will be made available through grants to co-finance programmes proposed by producer groups and other agri-food trade bodies, both on the EU internal market and in key non-EU markets with strong growth potential, including the United Kingdom, Japan, South Korea, China, Singapore and North America.
The calls are part of the 2026 promotion policy work programme, under which the Commission will allocate €205 million to co-fund promotion activities for EU agri-food products, the highest allocation ever dedicated to enhancing consumer awareness of European agricultural products and quality schemes. These actions are carried out under the common signature ‘Enjoy, it's from Europe', which aims to raise consumer awareness of the quality of EU products and reward EU farmers and agri-food business for their efforts to meet high standards of safety and environmental standards.
