China is now the world’s largest and most dynamic e-commerce market. Rapid digitalisation, sophisticated consumers and powerful online platforms have reshaped how products are discovered and bought. For European SMEs, cross-border e-commerce (CBEC) can offer a practical route into the Chinese market, enabling direct sales to consumers without establishing a full local presence.
CBEC can offer a lower risk and cost-effective entry point, particularly for European products valued for their quality, safety and reliability. But success does not come easy. Understanding China’s digital ecosystem, consumer behaviour, platform rules and regulatory requirements are key elements of successfully managing an e-store.
This in-person training session in Lisbon will provide SMEs with a clear, structured overview of how to sell to China through cross-border e-commerce. Drawing on practical experience and real-world case studies, experts will explain the CBEC model, key platforms, compliance issues and go-to-market strategies, helping businesses make informed decisions about entering China’s online market.
Know more here.
