In Nespresso’s latest campaign, the Radical Optimism singer, who performed in Portugal in 2024, appears wearing a pair of shoes developed through a partnership between the Portuguese footwear industry and Willy Chavarria, with the support of Luís Onofre.
The model worn by the singer is part of the BioShoes4All project – an initiative that brings together sustainability, innovation, and responsible production – and was presented during Paris Fashion Week, at the designer’s FW27 show.
According to Luís Onofre, President of APICCAPS, this type of collaboration is key to the future of the sector.
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