The president of the Portuguese Agency for Investment and Foreign Trade (AICEP) has singled out Japan as a market with vast untapped potential for Portuguese exporters.
Speaking on Monday at Expo 2025 in Osaka, where Portugal marked both its National Day and World Portuguese Language Day, Ricado Arroja pointed to research showing that roughly 20% of Japanese imports come from sectors where Portugal has a clear competitive edge.
“That’s a universe of more than €130 billion,” he explained. “Even capturing a small fraction of that would represent a major step forward in the economic relationship between our two countries.”
While Arroja is due to continue the mission in Tokyo later this week, the groundwork began in Osaka, he told Lusa news agency.
