Ronaldo plans to buy 30 per cent of Vista Alegre Spain in the coming days through his company CR7, Vista Alegre said in a regulatory filing late on Friday (Jun 14). Both parties also agreed to create a 50:50 joint venture in the Middle East and Asia to promote the Vista Alegre brand and Bordallo Pinheiro – named for a 19th-century Portuguese artist known for his ceramics designs.
“This collaboration between the two will speed up the process of global brand expansion in the prestige and luxury segment in various international markets, both in retail and premium hospitality,” said Vista Alegre.