Winner New to Market White:
- Herdade do Moinho Branco Antão Vaz 2018 by Ribafreixo Wines.
- Gold Commendation to Campelo Arinto Vinho Verde 2020 by Caves Campelo
Winner New to Market Red:
- Baron de B Tinto 2017 by @herdadecalada
- Gold Commendation to Gáudio Reserva 2016 by Ribafreixo Wines.
These two NEW to MARKET categories were supported by Wines of Portugal, and are only for producers who do not have distribution in the UK and are looking for importers or direct sales in the UK. With more than 40 Portuguese producers applying, the result was outstanding with all 10 finalists being Portuguese wines. Check the video here.
Note: Unique winning cartoon, created by Tony Husband, especially for the "New to Market" categories, supported by Wines of Portugal.
The ethos behind the PCWA is simple – giving consumers the opportunity to vote for the wines they love (alongside trade professionals) means that they are at the heart of the process, rather than being disengaged from it. The terminology and categories focus on ‘wine drinking moments’ and are, therefore, more meaningful to the average wine drinker and attract wines from all over the world, at any price point. The results help consumers make better buying decisions and help retailers understand what their customers want and ultimately, sell more wine.