Agência para o Investimento e Comércio Externo de Portugal


The opinions of friends and family are the main factor that influences the decision of the Portuguese when buying online, according to the E-commerce Barometer, by Marktest.

"Portuguese people who are in the habit of shopping online are more influenced in their choices by the opinions of friends and family than by advertising on social networks or publications by celebrities and influencers", according to the barometer and reported by Notícias ao Minuto.


According to the most recent data, 'Recommendation from friends or family' is the most valued factor influencing online shopping by respondents, with an average weight of 3.7, on a scale of 0 to 5.


In The Portugal News