European small and medium-sized enterprises (SMEs) face a significant opportunity as well as a formidable challenge when they consider entering into the Chinese market. Lack of substantial resources and experience can make navigating the intricate regulatory and cultural landscape of China a daunting task. Notably, customs regulations, certification prerequisites, and licensing procedures pose frequent hurdles. Building relationships with Chinese partners and attracting customers’ interest can also prove difficult.
On 24 November, the EU SME Centre and Voka Mechelen Kempen – Flanders’ Chamber of Commerce and Industry for Mechelen Kempen, are organising a webinar to give European SMEs an informative overview of the Chinese market. The event practical knowledge necessary to conduct business in China, with a focus on partner identification and contract signing. Additionally, the webinar will feature practical cases highlighting the primary challenges faced by EU SMEs and essential precautions to mitigate potential issues.
Join this webinar to:
Agenda (Brussels Time)
- Get a comprehensive introduction to the Chinese market, its unique aspects and intricacies.
- Gain key insights and tips to consider before entering the Chinese market.
- Hear case studies of European enterprises active in the market.
- Understand the services offered by the EU SME Centre and how to benefit from them.
9:00 – 9:20
EU SME Centre introduction
9:20 – 10:00
How to Approach the Chinese Market: Peculiarities and Trends
Alessio Petino, Business Advisor, EU SME Centre
10:00 – 10:30
Register and more information here