Agência para o Investimento e Comércio Externo de Portugal


German Design Awards 2021: "All Eyes On" – Presentation of this year's winning projects and the "Newcomer of the Year" as well as on Award winners from Portugal.

The German Design Council has developed a rich digital programme called "All Eyes On" for the presentation of the German Design Awards 2021 winners and exciting topics related to design.


The winners include 7 Portuguese companies that represent Portugal‘s outstanding design culture. Awards went to, Indelague - Indústria Eléctrica de Águeda, MOXY, Tech4home Lda, Technicdoor / Urbaniluis, Ventura and Partners as well as to Vista Alegre Portugal for their innovative solutions in the area of architecture, product and communications design.


The highlights of the German Design Awards 2021 will be presented in a digital format from 12 February to 12 March. In addition to the presentation of the gold winners in the respective award disciplines, the "Newcomer of the Year" award will also be announced. This year’s "Personality of the Year" is Paola Antonelli, architect and curator at the Museum of Modern Art (MoMA) in New York. In an interview with Lutz Dietzold (CEO of the German Design Council), she talks about the high points of her curatorial work so far as well as international design discourse.


In further interviews and talks, industry and design experts discuss the most important trends around the focal points of innovation, brand, sustainability and digitalisation.


Paola Antonelli is the German Design Awards 2021 Personality


This year’s "Personality" award went to Italian-American architect and curator Paola Antonelli. Antonelli was born in Sardinia in 1963 and studied architecture in Milan. She has curated various different design exhibitions in Italy, France and Japan, and writes for various high-profile publications. The Museum of Modern Art (MoMA) in New York appointed her a curator in 1994.

"Through her previous work, whether as a curator, editor or author, Paola Antonelli has made an extraordinary contribution to design being perceived by a broad audience as a diverse cultural asset – and therefore as part of both an individual and societal identity – rather than being reduced to just aesthetics and functionality," says Lutz Dietzold, reciting the jury’s decision.



Information about prize-winners and awards


• Further information and the "All Eyes On" programme can be found here.

• Further information about the "Personality of the Year" can be found here.

• All winners of the German Design Awards 2021 are on display in our online gallery.

• Up-to-date lists of the German Design Awards 2021 winners from Denmark can be downloaded in our dropbox.

• "German Design Award Newcomer": the winner of this distinction and the prize money that comes with it will be announced on 5 March 2021. The five finalists can be found on the German Design Awards website.


The German Design Awards 2021 were given out in three award disciplines: "Excellent Product Design", "Excellent Communications Design" and "Excellent Architecture". This year saw over 4,200 entries from 60 different countries. Accordingly, the international jury with representatives of business, science and design worked arduously to make their selection from the superb submissions. In the end, it picked a total of 76 "Gold" recipients in 71 categories.


German Design Awards


One of the core duties of the German Design Council is to observe, analyse and evaluate international developments in design. The German Design Council has established one of the world’s most recognised design prizes with the German Design Awards. The winners of each year’s German Design Awards are an example of the commercial and cultural value of outstanding design. They also offer a point of orientation while representing current issues and directions of design.


German Design Council


The German Design Council has been operating since 1953 as one of the world’s leading centres of expertise in communication and knowledge transfer within design, branding and innovation. It is part of the worldwide design community and has always contributed to the establishment of global exchange and networking thanks to its international offering, promotion of new talent and memberships. With events, conventions, awards, jury meetings and expert committees, the Council connects its members and numerous other international design and branding experts, fosters discourse and provides important stimulation for the global economy. More than 340 businesses currently count among its members.


Find the full programme.