Agência para o Investimento e Comércio Externo de Portugal


The SPORT TV app developed by the Portuguese company Magycal has been nominated for the IBC 2023 international innovation awards in the Content Everywhere category. The IBC 2023 Innovation Awards are among the most prestigious prizes worldwide in the Media, Entertainment and Technology industry.

Magycal is a company specialising in developing OTTs, Second Screen Apps and Interactive Digital Solutions in the entertainment sector. Its products offer a range of social and interactive experiences, providing its partners with a unique tool for engaging their audiences.


This nomination represents the success that the SPORT TV APP has demonstrated. The app currently has more than two million registered users and top ratings. This success stems from the various innovative features available, such as facial recognition combined with Artificial Intelligence, which is unique and pioneering worldwide. The app is already a national and international benchmark.


The Portuguese project has been short-listed among Sky Sports, TNT Sports and KAN.