Agência para o Investimento e Comércio Externo de Portugal


Pandora has announced the purchase of the Pandora sales network run by its distribution company in Portugal.

The world’s largest jewellery brand will take over all of Visão do Tempo’s 34 locations as of 20 July. This includes 25 concept stores and nine shop-in-shops in the European country.


The brand said this move is part of its ‘Phoenix’ strategy, which aims to expand the Pandora network.


The purchase of its Portuguese franchise network marks a significant move to further expansion on the continent, however.


“Portugal is one of the top markets in Western Europe and we see great potential to further strengthen our brand and drive growth,” said Olivier Kessler-Gay, general manager of the Western Europe market cluster at Pandora.