The Association of Young Entrepreneurs has opened a shop in Paris where several small Portuguese brands linked to fashion and decoration show that it is possible to combine sustainability and internationalisation.
“We want to show a modern Portugal in the fashion area, which has the potential to grow and increase its international visibility,” said Nuno Ferreira, coordinator and member of the management board of the Association of Young Entrepreneurs (ANJE), speaking to Lusa Agency.
The initiative “Local Goes Global” started as an ephemeral shop in the 3rd district of Paris, heart of French fashion, and will take several national brands on a tour of other world capitals such as Milan, London, Moscow and Qatar.
Among the 15 brands in the French capital until 26th June is Nazareth, designed by Márcia Nazareth. Based in Matosinhos, this brand creates pieces from high-quality fabrics left over from factories in the region.
“This initiative, starting in Paris, became interesting as it is a city linked to fashion and design, presenting Nazareth which is a sustainable brand based on the reuse of raw materials,” explained founder Márcia Nazareth.
Nazareth’s collections are limited, unisex and the reuse of fabrics also reaches the accessories. With a growing online business, this brand is now looking for resellers in the large multi-brand shops in France.
More traditional businesses, such as jewellery, went to Paris to reinvent themselves. About to celebrate 100 years, Póvoa do Varzim-based goldsmith Tavares took filigree to Paris with the intention of modernising itself.
“We want to do brand activation, we’re already celebrating 100 years. Things will change and a new image will appear”, guaranteed Luís Tavares, who helps run the family business.
With no curfew and on the night when the Festival of Music is celebrated in French cities, this was the right time for ANJE to return to Paris.
“This project had to be started here, because I believe people are in the mood to go into shops and buy. The brands we have here grew incredibly at the time of the pandemic and it’s time to make themselves known to their buyers. It’s a way of experiencing and touching the product, which is important”, concluded Catarina Santos Cunha, who organised the event.
Until the end of the week, the brands will meet with potential customers, and there will also be a digital campaign in which French digital influencers will try out and show the Portuguese brands to their audiences.
This project is the responsibility of ANJE and is funded by Portugal 2020, under Compete 2020 – Competitiveness and Internationalisation Operational Programme, and co-financed by the European Union, through FEDER – European Regional Development Fund.