“This is a moment to celebrate, as we are writing a new chapter in Amorim Cork Flooring’s history”, said André Tavares, General Manager of AFCAN, “The company has an historical connection with Canada, where we built strong partnerships over the years, so it comes as a natural step to establish ourselves amongst this amazing community. AFCAN will surely lead the way in providing our customers with high quality, sustainable products and professional service.”
As a reflection of the company’s values that settle on Sustainability, AFCAN will focus on Amorim Wise, Amorim Cork Flooring green brand, that provides sustainable and PVC free cork flooring solutions with a negative carbon balance. The company will also re-introduce its brand Wicanders to the market, betting on a renewed image and with practical solutions for everyday life.
With a strong focus on the digital side, AFCAN launched its local websites for both Amorim Wise and Wicanders. Along with its product offer and information, consumers can even test different flooring visuals in the Floor Simulator or do a virtual tour in Amorim Cork Flooring’s showroom in Portugal. The dealer locator on both websites provides the end-consumer exact information on where to buy AFCAN products in selected dealers around the country.
In the words of Fernando Melo, CEO of Amorim Cork Flooring, “As we continue to expand our business, AFCAN comes as an important investment in the future of the company, as it will strengthen our presence in North America. Despite the turbulent times we are living with Covid-19, we know it will be a success, as we will stay true to our values of sustainability, exceptional product quality and client care.”