Agência para o Investimento e Comércio Externo de Portugal


"The frequency with which the Portuguese go shopping increased by 4% from 2021 to 2022, but the average volume of each shopping cart decreased by 13.2% in the same period", according to Centromarca - Associação Portuguesa de Empresas de Branded Products.

In 2022, average spending on each shopping trip increased by 5.1% compared to 2018, but decreased by 5.5% compared to 2021.


According to Kantar's 'Shooper Insights' study, inflation "prevented the return of purchasing patterns" to pre-covid values, with 60% of the categories of fast-moving consumer products experiencing declines in the volume of purchases between 2021 and 2022.


In The Portugal News