Agência para o Investimento e Comércio Externo de Portugal


The "MADE IN PORTUGAL naturally" campaign is an initiative by AICEP Portuguese Trade Investment Agency, which aims to showcase the best of Portugal's products.

The "MADE IN PORTUGAL naturally" campaign is an initiative made by AICEP - Portuguese Trade & Investment Agency directed to the American market, which aims to showcase the best of Portugal's sustainable and innovative products.

- This campaign is focused on the core values that differentiate the Portuguese products internationally: Sustainability, Know-how, Tradition, Authenticity, Quality, Design, Innovation, and Customization.

The United States is one of the six key target markets for the new international advertising campaign "MADE IN PORTUGAL naturally." This campaign, directed to all American companies, is an initiative by AICEP - Portuguese Trade & Investment Agency. It will showcase the best of Portugal's sustainable and innovative products from several industries: fashion to home furnishings, building materials to technology, or even food & beverage to the molds industry.

The campaign will launch simultaneously in the United States, Spain, France, United Kingdom, Germany, and Canada. It will run throughout 2021, showcasing products and services from selected clusters that embody the campaign's core values.

The Home cluster incorporates the furniture, lighting, home textiles, houseware, decorative ceramics, cutlery, glass, and crystal sectors. The sector's ability to innovate, create trends, and confidence is based on its heritage of craftsmanship and international experience.

The Construction Materials cluster is committed to innovation and technology, following new trends, and providing a high-performing, sophisticated and well-designed range. This sector includes ornamental stones, ceramics, wood, cork, metals, cement, plaster, concrete and related works, plastics, paints and varnishes, and glass.

The Fashion cluster includes apparel and footwear design & production. The Portuguese fashion industry exports to more than 200 markets worldwide. In apparel & clothing, Portugal is the 10th largest European exporter, and it is among the top 25 exporters globally, with the United States as one of the top main markets. In footwear, Portugal is the 11th largest exporter in the world. Burberry, Kenzo, Dior, and other global brands rely on the Portuguese industry's quality, innovation, and design for their product development.

The Food & Beverage cluster combines the best of the Mediterranean tradition with an Atlantic twist. Portuguese food products are surprising the world with new flavors and experiences while embodying each of the markets' cultures with customized products and solutions. This is a result of secular experience and know-how, already available in more than 180 markets worldwide, in which the United States is one of the main clients. It is impossible to be indifferent to the world of Portuguese Wine. Portugal is the 9th world exporter, with unique wines that combine ancient vineyards with innovation and sustainability, constantly recognized by the most significant world awards, year after year.

The IT cluster is a crucial player in the global digital transformation and offers the best in the industry, with know-how, experience, and expertise recognized by key brands such as Microsoft, INTEL, NASA, or ESA. With state-of-the-art infrastructures and high talented population, Portugal is already experiencing the new 5G era and is the top partner in the sector for nearshore services strategies.

The Molds cluster is the 3rd producer of plastic injection molds in Europe and the 8th producer of plastic injection molds worldwide. In a moment when plastic injection molding and 3D printing will increase for the medical devices industry, consider the track record and quality of the Portuguese Mold industry. With a strong specialization, the automotive industry is currently the primary customer of domestic mold production, including high-quality and consistent injection parts from a broad range of polymers.

Portugal is the country where culture and tradition coexist with design, technology, and R&D. High-quality standards, authenticity, and exclusivity characterize the production of Portuguese goods, which are the choice of leading international clients and brands. With almost nine centuries of history, Portugal is a stable, innovative, sophisticated, and forward-looking country in which sustainability is a priority.

The digital campaign "MADE IN PORTUGAL naturally" will be available on all social media platforms - Instagram, Facebook, Twitter, Vimeo, LinkedIn - and on the official website of AICEP USA, at Now is the time to discover why you should choose Portugal as your strategic partner.