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XNFY Lab has launched an AI generated fashion technology, integrating Microsoft Azure Machine Learning, an AI solution, to provide designers and brands a tool that learns from multiple sources and generates high-definition clothing images or professional digital style content. The XNFY Lab focuses on AI and innovative solutions applied to retailers.

Understanding the current state of fashion and the potential of AI generated content to solve some of its main problems, the Lab research team developed an IP technology. With this technology, brands can show clothes images to their customers via e-commerce or social networks first, even before they exist. That will be a very accurate way to predict the demand of that item and avoid the current status-quo and industry processes, which generates a lot of unsold inventory, according to a press release by XNFY Lab.

The vision behind this project is also aligned with the recent Microsoft in Culture, a Microsoft initiative that merges creative industries with the technology to innovate. Overall, Microsoft Azure Machine Learning enhances the business potential for fashion by empowering researchers to collaborate, improve, train, and deploy AI models and accelerate our time-to-market. In addition, it allows customers to validate and test datasets quicker, bringing results in hours versus instead of days, XNFY Lab said.

“The technology we are building can be applied in almost every industry, but for fashion we solve real problems and have a positive impact. We reached the first milestone of our roadmap with impressive results. To celebrate this milestone we are preparing a small, limited edition crowdfunding, where we will put AI design products in the hands of customers,” Orlando Ribas, CEO at XNFY Lab said in a statement.

“Microsoft’s collaboration with XNFY Lab helps spark innovation in the fashion industry. Today, we are witnessing a second wave of digital transformation that hopefully will push us even faster into the future, also in fashion. AI augments the human knowledge and creativity that fashion always relies on to create masterpieces like never before,” Michele Camuri, industry lead, retail, CPG, fashion, and luxury at Microsoft said.