Agência para o Investimento e Comércio Externo de Portugal


The Bhout Bag is one of TIME's Best Inventions of 2023 and it's an AI-powered boxing bag that's designed to make users feel as if they're boxing a real opponent—so much so that each layer of the bag mimics the density of a different human body tissue. The gamified fitness experience relies on sensors and a 3D computer vision camera that accurately measures a boxer's speed, power and technique in less then 250 milliseconds.

Bhout Bag users can use the companion app to create their personalized training experience and even compete with others in real-time. Soon, users will also have the chance to earn JAB$ credits that can be exchanged for prizes.

"The first boxing bag with a brain" tracks boxers' movements, and helps them improve their technique and avoid injuries with its realistic feel and smart, data-driven approach.
Trend Themes
1. Gamified Fitness - The Bhout Bag fuses fitness and gaming to offer a gamified fitness experience with realistic feel and smart, data-driven approach.
2. Ai-powered Training - The Bhout Bag utilizes AI and sensors to accurately measure a boxer's speed, power, and technique, providing personalized training experience.
3. Real-time Competition - The Bhout Bag's companion app allows users to compete with others in real-time, enhancing engagement and motivation.
Industry Implications
1. Fitness Equipment - The Bhout Bag represents an opportunity for disruptive innovation in the fitness equipment industry by merging gaming elements and AI technology.
2. Sports Technology - The Bhout Bag's use of AI and sensors presents disruptive innovation potential within the sports technology industry by revolutionizing boxing training and performance analysis.
3. Gaming and Entertainment - The Bhout Bag's gamified fitness experience and real-time competition feature open up disruptive innovation opportunities in the gaming and entertainment industry.