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AICEP
Agência para o Investimento e Comércio Externo de Portugal

CABEÇALHO

The Clothing Manufacturer Twintex invests in Virtual Reality with a 360-degree virtual tour that allows you to follow its entire production process, bringing Customers and the Community closer together.

This project has, in addition to its presentation on social platforms available to everyone, a version in Oculus GO that offers the user the true Virtual Reality experience in a Manufacturer factory, through which it is possible to monitor all the production processes, from the reception of raw material, cutting, product making, shipping etc., until participating in the creative process of the Team.

 

The largest Manufacturer in the Portuguese region of Beira Interior launched this innovative method on its online platforms which allows it to increase its digitalization in the textile and clothing sector and visit its two facilities - Twintex and Logistic Centre, and the entire Team in operation with just a click. In this way, the company opens its doors and reinforces its transparency and rapprochement with Customers and the Community in which it operates.

 

Due to the pandemic situation that the textile and clothing sector has been overcoming, and the need to adapt to current circumstances, “Twintex believes that what were initially adaptations to the working method are now trends that will remain and develop more and more in the future. That is why we have to continue to implement new tools in order to keep up with market changes, Client needs and our Community” says Liliana Torres, Public Relations, Sustainability and CSR Coordinator of the company.

 

Exporter of 100% of its production and producer of the paramount fashion Brands worldwide, Twintex has been implementing new ways of relating to its Clients, who are increasingly standing out through the various digital platforms, while promoting digitalization in the region.

 

https://www.youtube.com/watch?v=WJHEcN-vJuw

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