3daysofdesign | Exhibition PORTUGAL NORMAL
aicep Portugal Global / Embassy of Portugal in Copenhagen, 23-25 may 2019
3daysofdesign is Denmark's most important annual design event taking place in Copenhagen. The event focuses on new and inspiring concepts related to lifestyle, lighting, furniture and interior design. This year’s festival took place from the 23rd to the 25th of May, and featured more than 150 Danish design brands and 8 embassies. It attracted numerous Danish and international architects and journalists, as well as thousands of residents and tourists interested in design.
In this context, the event represented an excellent opportunity to increase the visibility of Portuguese brands and promote national materials and design products, as well as Portuguese manufacturers and designers, not only in the Danish market, but also internationally.
For the second consecutive year, aicep Portugal Global in partnership with the Portuguese Embassy in Denmark, promoted a collective exhibition - Portugal Normal - aiming at communicating the excellence of Portuguese design. The exhibition featured design pieces from 19 portuguese brands: &Blanc, ADICO, Albino Vieira, Filhos, Lda., Amorim Cork Composites, Branca-Lisboa, Carvalho Araújo, CBC, Faplana, GHOME, Gradirripas, IDUNA, INPPUT, Mardouro, mishmash, Rita de Almeida Martins, SPAL Porcelanas, Studio JAV, The Home Project Design Studio, UTIL.
Portugal Normal was an exhibition of objects related with the everyday existence of the Portuguese: functional and timeless design objects of industrial production, shown in parallel with a careful selection of objects by contemporary designers, which demonstrate common characteristics and a similar potential - that of being able to make part of the Portuguese culture and collective memory. The exhibition showcased the capabilities of Portuguese industrial design and manufacturing, indexing both traditional and contemporary objects that are formally simple and functionally useful.
The definition of the concept, as well as the selection of the brands participating in the collective exhibition was in charge of the consultant Ricardo Gomes (KWY.studio), in collaboration with aicep Portugal Global.
The exhibition took place at the Embassy of Portugal/aicep Portugal Global premises, located in the center of Copenhagen, in a former 19th century warehouse, an emblematic building that represents an excellent space to illustrate how Portuguese materials and design can relate to Danish architecture.
For more information about the exhibition, check here, and for information about the 3daysofdesign festival, check here.
For information in Portuguese, click here. / Para informação em português, clique aqui.