Agência para o Investimento e Comércio Externo de Portugal


Portugal has re-affirmed itself as the world’s leading tourist destination, according to the recent rankings from the World Economic Forum’s Travel & Tourism Competitiveness 2019 Report.

The country has achieved its best placing to date, at 12th in the overall rankings, improving on its 14th place in 2017. Portugal has also been placed first worldwide in the tourism infrastructure component (which evaluates the quality of tourist offerings).


The Travel & Tourism Competitiveness Report is aimed at measuring a country’s performance and the factors that make it attractive to develop business in the travel and tourism industry by providing an in-depth analysis of tourism in 140 world economies.


Now currently ranked as the 12th most attractive country to invest in for tourism, Portugal has improved considerably in recent years having placed 20th in 2013, 15th in 2015, and 14th in 2017.


Ana Mendes Godinho, secretary of state for tourism in Portugal said: “These results show that the 10-year strategy we have built for tourism is paying off. We reached the highest position ever in this ranking and were considered the country with the best tourist infrastructures in the world. Portugal is increasingly an international reference in tourism, and this report is a key piece for attracting investment.”