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AICEP
Agência para o Investimento e Comércio Externo de Portugal

CABEÇALHO

We know tourist boards are introducing a range of emergency measures. But they’re also coming up with emergency slogans. Madeira’s is ‘Safe to Discover’.

Clever, that. Flatter the visitor that they are the intrepid types, yet reassure them that the island (actually, an archipelago of islands) is as COVID-free as any holiday destination.

 

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