The four southern states include Andhra Pradesh, Kamataka, Kerala, Tamil Nadu. With this agreement, the Portuguese brand now holds two agreements in that country, and the anticipation of another for the state of Maharastra before the end of the year.
The CEO of Vivafit, Pedro Ruiz, signed the document with Raman Nair, an Indian entrepreneur with 15 years experience directing an American multinational in Dubai, who has decided to return to his home country betting on the fitness business. Raman and his wife Beetha will be in Lisbon in July for training where he also intends to hire a manager with experience in Vivafit systems for the first center. This agreement was only possible, said Pedro Ruiz, thanks to the crucial support of the Ambassador of Portugal in India Jorge Roza de Oliveira, Commercial Attache Filipe Honrado and AICEP Portuguese Trade Agency.
The bet in a market with more than one billion people is due, according to Pedro Ruiz, to “The unique advantage of being the only English language BRIC country.
Vivafit is a Portuguese brand, pioneer in Portugal in the introduction of the women-only gyms nine years ago. Currently leading the market in this niche segment within the fitness sector. Vivafit is the brand leader in women’s fitness centers that offers a new concept of training focused on the results of customers, with the help of nutritionists and nutrition software online tools customized to each client.