Agência para o Investimento e Comércio Externo de Portugal


How often do customers in Europe purchase cosmetics online? And where do they but them? A new study shines light on this topic, showing how European women purchase cosmetics online.

The online cosmetics industry is not the easiest industry. Because while cosmetics brands want to inspire customers to order, these customers don’t have the opportunity to experience the product for themselves. And the thing with cosmetics is that for buyers it’s more than just personal taste: they also need to consider things like skin or hair type, skin sensitivity and health.


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