Agência para o Investimento e Comércio Externo de Portugal


The Portuguese Tourism Board has transformed the communication of the tourism destination from #CantSkipPortugal into #CantSkipHope, a message of hope for all, adjusted to the moment of uncertainty that we are living right now.

With this initiative, the Portuguese Tourism board wants to make everyone (tourists, tourism professionals and the Portuguese people) understand that this is the time to pause, refocus and join efforts so that we can move forward.


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