Ever since launching contemporary shoe brand Swear in London in the late 1990s till founding B-Store in the early aughts, he’s pushed the boundaries of what it means to shop. When Neves founded online marketplace Farfetch in 2007, it was something the industry had never seen before. Instead of buying inventory from brands, holding it, and selling it to consumers, he simply gave consumers a fully-serviced platform to shop from fashion boutiques and brands around the world, comparable to the Amazon of high fashion. It’s resulted in Farfetch being valued at $8 billion on the day of its Wall Street IPO in 2018.
Now with its eyes set on the growing multi-billion dollar streetwear market, Neves is making big moves. In the past year alone, he’s purchased Stadium Goods for $250 million and most recently he surprised the industry when Farfetch announced it had purchased New Guards Group, the mother company of Off-White, Heron Preston and Palm Angels, for almost $700 million.
We dropped by the Farfetch offices in London to speak to Neves about the recent purchases, the future of the resale market and how the next generation will shop.
Read the interview here.