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AICEP
Agência para o Investimento e Comércio Externo de Portugal

CABEÇALHO

Sonae MC revealed it plans to tackle food waste, by launching the LIFEFood Cycle project, a digital management platform. Meanwhile, Pingo Doce prepares to launch Juliana, a new private label brand. Separately, Mercadona opened its 17th market and claims it is set to reach a total of 20 stores by the end of 2020.

Sonae MC plans to develop a digital platform called the LIFEFood Cycle to reduce food waste in stores. The project has been developed in collaboration with Phenix and the EU’s LIFE programme, which co-financed the project. The aim is to boost donations to charities and to sell products close to their sell by date at discounted prices.

 

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