New York Home Fashions Market has long been the preferred U.S. venue among Portuguese manufacturers. And as that penchant continues to grow, this market is attracting the largest-to-date group of suppliers, prompting the Home From Portugal
textiles association, “to give more visibility to the Portuguese presence in New York,” said Maria da Graça Freitas, senior trade officer
of the Portuguese Trade and Investment Agency
– which is working with the association for market week.
As such, Home From Portugal has assembled more than 33 Portuguese home textiles manufacturers to present their newest wares at several venues around Manhattan, she explained to HTT.
The majority of companies will be located at Hotel Andaz. Others will show at Avalon Hotel (J. Pereira Fernandes), The James Hotel (MoreTextile Group), Arlo NoMad Hotel (Mundotextil), One UN Plaza (AMR – Indústrias Têxteis Lda.), and established showroom buildings – including 230 Fifth Ave. (ACL Impex, Adalberto Estampados, and Pereira da Cunha).
Companies showing at Hotel Andaz include:
- António Salgado
- Souse Dias
- Domingos Almeida
- F. Almeida
- João & Feliciano
- Mário & António
- Micasa Es Tu Casa
- Neiper Home
- Telas Design
- Texteis Massal
- Texteis Leiper
- Texteis Penedo
Family owned and operated companies Bovi and Graccioza partnered last year to collaborate on programs for their upscale collections of bedding and bath products, respectively. They are showing together this week at Hotel Andaz, spotlighting new lines designed around the North American consumers’ preferences.
“Our mills have the ability and the technology to design what the U.S. consumer is really looking for – quality, design and, most importantly, availability,” Bovi national sales manager Nicole Wicking told HTT. “Merging these two mills has been quite the adventure and we have learned so much. It’s a great advantage to take what the retail stores are looking for in gaps in our market and making it come to life. Our mills having direct contact with the U.S. market has a working advantage to not only us but to our retail stores and their end consumer.”
AMR–Indústrias Têxteis is launching the Nature Splash top-of-bed collection, made of 100% cotton and available in six solid colors.
“Our expectations concerning the New York Market Week are the best,” said CEO Ana Maria Ribeiro. “We believe that our products, as in previous editions, will have a good acceptance in the market. The strong presence of Portuguese companies in this event results from the recognition, at an international level, of the quality textiles made in Portugal.”
Graça Freitas noted most of the products being introduced by participating Portuguese companies span mid-tier to luxury bedding and bath, but also include some table linens and kitchen textiles producers.
“The Portuguese offer is characterized by products of high quality and design, where the price is not the main concern, but the real value of the final product,” she added. “For decades, U.S. manufacturers and importers have relied on Portuguese companies to deliver products that respond to the preferences of the consumer in a world that is changing constantly. Portugal is very aware of the need to be in the forefront of the innovation in an industry that is always looking for new markets, opportunities and clients.”
Portugal’s textiles industry is comprised of 100+ companies concentrated traditionally in the northern region of Portugal. In 2018, the Iberian country exported to the United States more than $132 million worth of textiles products – the vast majority of that bedding.
According to the U.S. International Trade Commission, Portugal is the 10th supplier of home textiles to the U.S., Graça Freitas cited.
And in Europe, she continued, Portugal is the continent’s largest producer of bed and table linens. Globally, Portugal ranks as fifth largest producer of bath towels, sixth of bed sheets, eighth of bedspreads and 10th of table and kitchen linens.