Agência para o Investimento e Comércio Externo de Portugal


"We still have to increase the average price and that is the idea behind these events to convince Canadian consumers to pay a bit more to try what Portugal has to offer, which is our different wines as we use our own grape varieties that no-one else in the world grows", Sónia Vieira, the head of ViniPortugal said to Lusa.

"Our quality is equal or better than the rest of the world with very interesting prices in various segments. This is our proposal, which is different from the others and that we expect to continue to grow as it has in the past", she added.


In 2019, the Portuguese wine sector is going to invest €14 million in advertising and ViniPortugal is to get €6.5 million, 60% of which is earmarked for the four main markets including the U.S.A. and Canada.


According to the Portuguese vine and wine institute (IVV), the country’s wine exports increased 3% in value and 4% in average price between 2017 and 2018.


The three main export destinations of Portuguese wine are the U.S.A., France and the U.K., which represent 33% of all wine exports.