According to a joint announcement, the olive and nuts agricultural project will be a factor of ‘sustainable economic and social dynamism’ in the Cuba/Alvito region, with a strong social impact both in job creation and in the generation of regional added value.
‘In this strategy to revalue the Alentejo origin as a guarantee of quality and sustainability and consequent repositioning of value for the final consumer, Monte do Pasto is launching True Born, a premium brand of beef, in Macau later this year and subsequently in Hong Kong,’ the company stated.
Last year CESL Asia bought Monte do Pasto, Portugal’s largest beef producer, for some 37.5 million euros, and was in the process of restructuring the company.
Part of the Cibus Investment Fund, Innoliva is a company focused on the development of modern olive growing, with estates in Spain (Badajoz and Córdoba) and Portugal (Alentejo region) which total approximately 8,000 hectares and a state-of-the-art oil mill located in Alvalade (Alentejo region).
The partnership between Monte do Pasto, Innoliva and Cibus Investment Fund was said to be part of the strategy to enhance the resources of Monte do Pasto within Focus Platform, an initiative of CESL Asia that aims to create new commercial opportunities for Portuguese agricultural products in attractive Asian markets.
‘The agreement now signed supports the mix of financial capacities and technical know-how, combining strategic resources namely land, experience, commercial organization and access to relevant markets,’ CESL Asia added.
CESL Asia is a solutions company specializing in environmental infrastructure, energy, facilities management and urban planning.
Recently the local company had also joined a bid with Portuguese company Alpac Capital to purchase energy equipment manufacturer Efacec is part of the company’s business diversification efforts.